the direct import of hybrid cars from foreign countries. Unless there is a political change in Korea, effort of environment-friendly activity related to transportation in FedEx seems impossible.
Main economic impediment facing FedEx Korea is the economic depression which can cause the dramatic rise in related costs. For instance, the change in oil process can be a crucial economic factor since
the man has the job’s dissatisfaction. And Man solve the personal stress as hitting the girl. This accident show that no more job’s dissatisfaction isn’t personal problem. Continuously If we are think that job-dissatisfaction just a personal problem, it may cause a serious social problem. So then, When and where did we go wrong? And, How to solve the problem? In fact, The solution ofthe pr
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
The motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, w
After our team debate, we make the industry scope focusing on Yakju market and Bekseju has 61.8% sales of Kooksoondang
Independent distribution channel
Intensive sales marketing
Luxurious and high quality brand image
Several teams and corresponding manager
The relationship among employees are horizontal
The decision power of company usually belongs to the CEO and board o
2) Key Success Factorofthe Industry
For drawing key success factorofthe industry, we did this step.
We have two paths to find the key success factorofthe industry. The first one is that focusing on what customers want. After team discussing, we chose three important point of customer’s perspective. First, they want products from well branded company. There are a lot of Yakju makers in
the transition period between 2008 and 2009. The fact that the economy enjoyed four years of strong growth between 2004 and 2007 is a factor.
PAYMENT INCIDENT INDEX
▪ A country of High CR: China
▪ RISK ASSESSMENT
Good resilience in 2009 thanks to the economic stimulus programme with a rebound expected in 2010
The economy began to slow in 2008 due mainly to domestic
of current are needed, so generating enough power would be the most important issue. Furthermore, insulating current from the users would be essential. Lastly, the noticeable distance of LED when it is lighted should be measured. We also considered about types of LEDs, straight light direction LED, whole direction LED, and EL sheet. Each ofthese three types had advantages, however themain fact
the strategy, it implemented No Sale policy. As a result, consumers began to put high expectations on Bean Pole and started to look forward to their product lines naturally increasing the brands image.
2) Product
It was the quality ofthe product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition whic
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p